Why Brand Activation Event Photography Matters
Brand activation event photography helps businesses showcase community involvement in a compelling way. Professional coverage ensures every moment adds value to your marketing efforts, while high-quality images provide content that can be used long after the event.
Recently, Kirvan Photography + Film partnered with Off Shooters Media from Vancouver to capture Skip the Dishes’ CP Holiday Train activation. This project highlights our ability to deliver thorough, professional event coverage that tells the full story.
Capturing Skip the Dishes’ Holiday Train Activation
Working with Off Shooters Media on Skip the Dishes’ CP Holiday Train activation was an incredible experience. The event itself is magical: a train full of musicians rolls into town, and one of the cars opens to reveal a stage where the performers play amazing music for a crowd of onlookers. It’s completely free, and the atmosphere instantly puts everyone in the holiday spirit.
The Skip the Dishes team was on-site serving hot apple cider with festive toppings, and my job was to capture people enjoying the event while holding branded cups. Friends, families, and couples were thrilled to see me and excited to pose for a moment in front of my camera. The energy was contagious, and everyone’s joy really came through in the photos.
Giving Back and thinking on my feet
A huge part of the event was the RFDA food drive. They had a massive truck parked near the concert, and they were kind enough to let me climb onto the back to get some incredible shots of the stage and crowd from above—a perspective that truly captured the scale and excitement of the night.
There was a tricky challenge, too: the apple cider was so good that many attendees finished their drinks before reaching the front of the stage. I came up with a simple solution—handing empty branded cups to people at the front so it looked like they were still enjoying cider. No one could tell in the images, and the shots came out amazing.
The client was thrilled, and I had an absolute blast working on this event. The night was chilly but beautiful, with soft snow falling as people sang, danced, and celebrated together. I can’t wait to do it again next year!
The Business Impact of Brand Activation Photography
Brand activation event photography creates measurable business value. Indeed, quality images support various organizational needs effectively.
First, stakeholder reports benefit from visual proof. Similarly, social media campaigns gain higher engagement rates. Additionally, future sponsorship proposals become more compelling visually. Moreover, internal communications showcase team efforts proudly. Furthermore, recruitment materials demonstrate company values clearly.
Therefore, investing in professional event coverage pays off. Consequently, businesses see increased marketing effectiveness overall.
Maximizing Marketing with Brand Activation Photography
Professional brand activation event photography offers extensive uses. Indeed, companies apply these images constantly across multiple channels.
Social media marketing benefits significantly from authentic visuals. Similarly, annual reports gain credibility with professional photos. In addition, website galleries showcase community involvement effectively. Meanwhile, email campaigns see improved engagement. Furthermore, sponsorship proposals require compelling visual proof.
Additionally, internal communications celebrate team contributions proudly. Moreover, recruitment materials demonstrate corporate culture authentically. Therefore, professional event coverage supports business growth.
Clearly, this investment pays consistent dividends. As a result, your business becomes increasingly visible.
