We work with women at every stage of their careers. Maybe you just started your business and need your first professional photos. On the other hand, perhaps you’ve been in your field for years and realize your headshot doesn’t reflect who you are anymore. Over the years, we’ve worked with high-profile professionals throughout Thunder Bay and understand that every woman’s story is unique.
One thing we always recommend is keeping your headshots current. For instance, if your photo is more than two or three years old, it’s time for an update. After all, your appearance changes, your confidence grows, and your professional image should reflect the person clients and colleagues will actually meet. In fact, there’s nothing more awkward than showing up to a meeting and looking completely different from your LinkedIn photo.
Here’s the thing about professional photos today: business doesn’t always mean a straight business suit anymore. Instead, we encourage our clients to bring multiple outfit options to their session. Certainly, a blazer and professional top work well, but also consider bringing something more casual.
Why multiple outfits? Simply put, different situations call for different vibes. For example, your LinkedIn profile might need a polished blazer look, but your company’s “meet the team” page could benefit from something more approachable. Additionally, if you’re job searching, having options means you can tailor your image to different industries or company cultures. As a result, a law firm expects one thing, while a tech startup expects another.
The coral blazer paired with a simple white top creates a professional yet warm impression. Meanwhile, swap that for a mustard sweater under a navy blazer, and suddenly you’ve got a smart casual look that says “competent but approachable.” Both options are professional and both are you—just different sides of your professional personality.
Not every website or publication looks the same, which is why we offer different backdrop options. First, a dark background creates drama and makes vibrant colors pop. Specifically, it’s bold, confident, and eye-catching. In contrast, a light gray background feels softer and contemporary, working well with websites that have lighter color schemes.
Moreover, we also offer different editing styles, including classic black and white photography. Indeed, black and white headshots never go out of style. They’re timeless, elegant, and put all the focus on your expression and presence rather than what you’re wearing. Particularly for lawyers, consultants, authors, or anyone in a traditional field, black and white conveys sophistication and trust.
Having multiple background and editing options means you’re covered for any platform or purpose. For instance, your website might use color photos while a conference program prefers black and white. Furthermore, professional publications often have specific requirements, and when you walk out of our studio with variety, you’re prepared for anything.
We’ve had the privilege of working with so many successful women in Thunder Bay. These include entrepreneurs building their brands, executives leading teams, professionals making career moves, and women launching second acts after raising families. Ultimately, each session reminds us why this work matters.
Your headshot isn’t vanity—it’s a business tool. First and foremost, it builds trust before the first handshake. Next, it helps people remember you after a conference. Finally, it makes your email signature more personal and your website more engaging.
If you’ve been putting off updating your professional photos, now’s the time. Whether you’re just starting out or you’ve been in business for decades, we’re here to capture who you are today. Simply bring a couple of outfit options, and we’ll make sure you walk away with professional images you’re proud to share everywhere.
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